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This advertisement says "Feel the Sound." The two colors displayed create two different sides to the message. The blue background creates a cold and wintery atmosphere that the red iPod is able to penetrate. The red iPod creates a warm penetrating feeling which could possibly show how the warmth of the music makes a difference in such a cold atmosphere. This shows that this iPod seems to stand out and it calls out to the audience that it is the best option. This iPod also shows that it is sprouting with life and that the music is bringing this cold and dry feel warmth and true life. The flowers sprouting show that the music could be bringing the warmth of the sun, so they are able to grow and flourish. This advertisement does a great job of showing that this iPod can "create life" and that overall it is an amazing iPod.